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Using Analytics to Build a Culture of Thought Leadership - Philadelphia Local (January 2017)

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Thought leadership is a time-honored method for attorneys to demonstrate their expertise and to keep their profiles out in the public sphere, but how do you measure its effectiveness and manage attorney expectations? When confronted with billable hour pressures, how do you convince your lawyers that producing quality content is a critical and measurable endeavor? National Law Review Managing Director Jennifer Schaller and Publications and Web Manager Nicole Minnis will discuss how to use Google Analytics and other readership information to demonstrate the importance of thought leadership and will offer tips on formatting, writing titles, and promoting via social media to maximize the reach of your firm’s publishing efforts.

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