"Should Digital Analysts Become More Data Science-y?" - Tim Wilson / Analytics Demystified (USA)

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Somewhere along the spectrum of "logging into Google Analytics" and "the machines are in control" is the world of the power analyst who interacts with the data on the fly, applies statistics to large data sets, and develops interactive visualizations that go well beyond the capabilities of Excel. Those power analysts are operating on the fringes of the domain of the "data scientist" -- a role for which no one can really agree on a concrete definition! In this session, Tim -- who has never claimed to be and never will claim to be a data scientist -- will share what he has learned from trying to understand the scope and nature of that role. And, beyond that, how he has grown as a digital analyst, expanded his skills to "program with data" with R, and increased his value to the organizations with which he works as a result.

Recorded at SUPERWEEK 2017, February 2nd.

SUPERWEEK conference is a unique, annual gathering of digital analysts and thought leaders of the Modern Web Industry.

Past speakers: Avinash Kaushik (Market Motive, USA), John Mueller (Google), Caleb Whitmore (Analytics Pros), Sam Briesemeister (Sendachi), Nick Mihailovski (Google, USA), Justin Cutroni (Google, USA), Doug Hall (ConversionWorks, UK), Rachel Sweeney (iProspect, UK), Ravi Pathak (Tatvic, India), Jesse Nichols (Google, USA), Yehoshua Coren (Analytics Ninja, Israel), Phil Pearce (Precision SEM - UK), Kristoffer Ewald (MetaPeople), Luigi Reggiani (Google Analytics & Attribution, France), Julien Coquet (Hub'Scan, France), Carmen Mardiros (Clear Clues, UK), Aurélie Pols (Mind Your Privacy), Peter O'Neill (L3 Analytics), Ralf Haberich (Webtrekk, Germany), Steen Rasmussen and Casper Blicher Olsen (IIH Nordic, Denmark), Craig Sullivan, Simo Ahava (Reaktor, Finland), Matt Gershoff (Conductrics, USA), Jeff Sauer (Knowledge Land, USA), Jesse Nichols (Google Analytics Partner Program -- USA, Mountain View), Stéphane Hamel (Immeria, Canada), René Dechamps (Ogilvy, Spain), Tim Wilson (Analytics Demystified), Daniel Waisberg (Google Analytics, UK), Krista Seiden (Google Analytics, USA), Damion Brown (Data Runs Deep, Australia), Charlotte Whitmore (Analytics Pros, USA), Viktor Tarnavski (Yandex Metrica, Russia)

Learn more at http://www.superweek.hu, http://superweek.in/ or http://superweek.com.jm/ and check #SPWK Twitter stream here: https://twitter.com/hashtag/spwk

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