Emotions in your Video Strategy | What about Anger?

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As we were looking back at some of our behind the scene video footage of our recent "Create a Digital Elevator Pitch" course conducted at Institute for Adult Learning (IAL) at Lifelong Learning Institute, I shared some of the emotions participants should consider involving in their videos.

I've found a blogpost by HubSpot that shares in more detail about the benefit and a different point of view about evoking ANGER in our video marketing strategies.

4) Angry/Disgusted
Most people think that it is best to avoid anger -- it’s a negative emotion that will cause negative associations. But in some cases, anger can wake people up and spur action. We become angry when we see another person hurt or an injustice. Disgust and frustration can cause us to reconsider our perspective and ask important questions.

Here's the full blog post:
https://blog.hubspot.com/marketing/emotions-in-advertising-examples

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